Events/Workshops

The FastTrac GrowthVenture Program is targeted specifically to entrepreneurs who have experience running their business. FastTrac focuses on the issues you need to: - Make critical decisions about your business vision and strategy - Iinvestigate next-stage growth and opportunity - Plan for strategic growth - Build and maintain a competitive advantage - Lead with clarity - Maximize cash flow for future profitability This intensive 10-week training business planning course is designed for entrepreneurs who wish to expand their current venture and take it to the next level. This course will help you ask the questions and get to know the answers that every entrepreneur needs to know before growing a business venture. FastTrac provides a practical, hands-on and commonsense approach to business management. In addition to regular classroom instruction, the course features: - Guest speakers, including accoutants, attorneys, and bankers - Networking opportunities with local business leaders and participants - A comprehensive textbook, workbook, and resource guide - Free business consulting from the Denver Metro SBDC - Interaction with business loan officers concerning your financial needs

Speaker: Jim Olp, Rosy McDonough

Attorney Theresa Pickner walks you through the nuts and bolts of starting your own business, including legal entity selection, taxes (sales, use, and payroll), liability protection, registering your trade name, and more. This workshop will help save time and stress by helping you determine which agencies to contact along with the forms you will need, and by providing the information necessary to make key decisions before completing your paperwork. Attendees will receive a packet containing reference materials and forms you will need to get your business started right away. Attendees may also arrange for a private consultation for up to an hour with Theresa Pickner at no extra charge.

Speaker: Theresa Pickner, Attorney at Law

The purpose of this workshop is to provide attendees with examples on how to implement geolocation into their small business. Geolocation utilized GPS technologies to augment the virtual and physical environment that the customer experiences. Participants will also become familiar with readily available tools that will allow them to explore geographical spaces, increase their location-awareness and tag their businesses for GPS enabled devices.

This workshop is designed to teach you the details of each type of business entity. The differences between Sole-Proprietor, LLC, S-Corp, & C-Corp will be discussed. If you are not sure how you want your company to be formed, this is the class for you! You can register by calling (719) 255-3844, or by clicking on the link below.

Speaker: Kevin Hancock, Attorney at Law

CLASS RESTRICTED TO LOVELAND CLIENTS. Explore the basics of business Ownership, including entrepreneurship, planning for a profitable business, pitfalls to avoid and how to reach your customers. This FREE class is a prerequisite to scheduling a counseling session at the Loveland SBDC.

Speaker: Robin Shukle-Shea

The NxLevel for Entrepreneurs course is a 12-session program that focuses on better business practices while producing a comprehensive business plan.

Speaker: Lois Higgins, Rich Lindblad

Intellectual property, better known as patents, trademarks, copyright and trade secrets, are often thought of as something unneeded or outrageously expensive to obtain. This workshop will explain the importance of intellectual property to your small business, what you should be doing to protect the asset you may not know you already have, and how you can get legal protection for your ideas without spending an arm and a leg. Taught by Terence Doherty, attorney at law, this workshop will give you the basic knowledge and understanding that can help increase the value of your business and set you apart from your competition. You can pre-register by calling (719) 255-3844, or by clicking on the link below.

Speaker: Terence Doherty, Attorney

Do you know what it takes to start your business? In this overview seminar, you will learn the proper steps to take to launch your new business venture including legal structures, required licenses and forms, tax requirements and financing considerations. Bring all of your questions about launching your business and meet others who are doing the same.

Speaker: Rosy McDonough, Denver SBDC Consultant Rosy has an undergraduate degree in Actuarial Science and an MBA in finance an International Business. She owns a nationwide and international credit reporting agency that provides service to the mortgage, real estate, and tenant screening industries since 2001. With her broad financial and credit experience acquired as an entrepreneur and in corporate banking she is an avid advocate of educating consumers about credit and financial analysis. 

A 2 hour start-up class covering business registration forms (with on-line demo), business entity selection and other start-up tips.

Discussion on the importance of by-laws/operating agreements, buy/sell agreements, articles of incorporation, organization, subscription agreements and stock certificates for multi-owner businesses.

Speaker: Christina Robertson

Learn more about starting a small business in Colorado. This webinar will provide an overview of the steps needed to launch a business including: legal structures, required licenses and forms, tax requirements, business planning, and financial considerations. It is suggested that new businesses attend this course before pursuing individualized business counseling with the Northeast-East Central Colorado SBDC.

Speaker: Jesse Esparza, SBDC Business Counselor

4.5 hour seminar on various aspect of starting a business including: registration issues, legal structure, business planning process, financing your business, etc.

Speaker: Joe Keck, Jack Llewellyn

Through this workshop, learn the basics of business taxes, including forms of different business entities, business use of home and car, record keeping, Schedules C, SE, and ES Form 1040 and more.

Speaker: Fran Coet, CPA, CVA, & CFP Coet & Coet PC

This class is restricted to Loveland SBDC clients - the FREE class is a prerequisite to scheduling a counseling session at the Loveland SBDC. Explore the basics of business Ownership, including entrepreneurship, planning for a profitable business, pitfalls to avoid and how to reach your customers.

Speaker: Robin Shukle-Shea

This class is part of the Pathways to Success Start-up Series. The class will discuss entity types, selection criteria, along with license and sales tax information.

Speaker: Robin Shea, Loveland SBDC Director

Do you know what it takes to start your business? In this overview seminar, you will learn the proper steps to take to launch your new business venture including legal structures, required licenses and forms, tax requirements and financing considerations. Bring all of your questions about launching your business and meet others who are doing the same.

Speaker: Jim Olp, Denver SBDC Consultant Jim has a depth of experience derived not just from his many years working with SBDCs, but also from his ownership of more than a dozen small businesses in the West. He has taught virtually every aspect of small business management and operations at the college level for more than two decades. He has exceptional expertise in business financing options and can assist clients in structuring their business plans and pro forma projections toward the goal of securing financing.

The NxLevel for Entrepreneurs course is a 12-session program that focuses on better business practices while producing a comprehensive business plan.

Speaker: Lois Higgins, Rich Lindblad

This seminar will focus on introducing business owners and leaders to the world of insurance. Topics covered include: Life, Executive benefits, estate planning issues, workmen’s comp and rate development, policy pricing considerations, and discussing the audit process.

Speaker: Fran Armendariz, New York Life; and Terri Hauk, Hauk Agency

Access a wealth of free industry data, market data, and business plan resources with a Business Information Specialist at the Boulder Public Library. While all are welcome to attend, our friends at the libary have designed this workshop with Boulder SBDC clients in mind. Save yourself countless hours by hearing about the variety of print and digital resources that the library provides - many of them accessible from your home or office. Once you have attended the workshop, you may schedule an individual appointment to receive specific recommendations for books, periodicals, and databases relevant to your business.

Speaker: Eladia Rivera and Terzah Becker, Business Information Specialists, Boulder Public Library

3 hour seminar on the forgotten side of intellectual property and some of the myths surrounding it. Discussion will include copyright, trademarks, patents, trade secrets and unfair competition.

Speaker: Ken Freudenberg

The NxLevel for Entrepreneurs course is a 12-session program that focuses on better business practices while producing a comprehensive business plan.

Speaker: Lois Higgins, Rich Lindblad

Learn the key elements of a successful business plan and why creating a business plan is an essential step for any entrepreneur or business owner. This course will guide you in creating your own individual business plan and provide you the tools to make it easy. Fee for the class includes a copy of the book, "Successful Business Plan Secrets & Strategies" by Rhonda Abrams.

Speaker: Kenneth Tronco

Participants will learn the basics of developing a comprehensive Business Plan for their business start-up, expansion or financing. They will also receive information about how to access small business assistance from the SBDC and other state and local resources.

Speaker: Donna A. Beaman

The NxLevel for Entrepreneurs course is a 12-session program that focuses on better business practices while producing a comprehensive business plan.

Speaker: Lois Higgins, Rich Lindblad

Join us for this informative seminar that covers all the basics of preparing a successful business plan. We will discuss the purpose of a business plan, what it contains, what financial documents you will need, and how to determine start-up costs. You will be given a copy of a sample business plan. You will also learn what not to include in the document. This is a seminar every business owner should take, especially if you are planning to secure outside financing.

Speaker: Jim Olp, Denver SBDC Consultant Jim has a depth of experience derived not just from his many years working with SBDCs, but also from his ownership of more than a dozen small businesses in the West. He has taught virtually every aspect of small business management and operations at the college level for more than two decades. He has exceptional expertise in business financing options and can assist clients in structuring their business plans and pro forma projections toward the goal of securing financing.

The NxLevel for Entrepreneurs course is a 12-session program that focuses on better business practices while producing a comprehensive business plan.

Speaker: Lois Higgins, Rich Lindblad

Access a wealth of free industry data, market data, and business plan resources with a Business Information Specialist at the Boulder Public Library. While all are welcome to attend, our friends at the libary have designed this workshop with Boulder SBDC clients in mind. Save yourself countless hours by hearing about the variety of print and digital resources that the library provides - many of them accessible from your home or office. Once you have attended the workshop, you may schedule an individual appointment to receive specific recommendations for books, periodicals, and databases relevant to your business.

Speaker: Eladia Rivera and Terzah Becker, Business Information Specialists, Boulder Public Library

This event is for Loveland SBDC Clients. We will have an on-site lender to provide you with concrete facts about lender requirements, loan types, and loan application development. Please register on-line or call (970) 667-4106 prior to the event date.

Designed for businesses looking for money to start or expand their business. Taught by a local banker, topics covered include business loans over $100K, micro loans, and SBA loans. The seminar will also explain the lending process and what lenders are looking for; organizing your loan proposal; how to negotiate a loan; identifying internal and external sources of money; and differentiating between equity & debt financing. Basic topics to include in a business plan to prepare for funding will also be included. You can register by calling (719) 255-3844, or by clicking on the link below.

Speaker: Kim Dean, US Bank

What does eating frogs for breakfast have to do with the organization of your business and how you use your time? Join us for a very practical session on improving how to use your time. Time ticks by and you can’t control the seconds, minutes or hours, but you can control how you use that time. This will be a hands on workshop that will allow you to walk away with tools to greatly improve how you spend your time. If YOU want to gain some freedom from the clock, then join us. You can register by calling (719) 255-3844, or by clicking on the link below.

Speaker: Janna Hoiberg, ActionCOACH

NxLeveL™ for Entrepreneurs is an intensive business planning course designed for existing entrepreneurs (in business 18 months or longer) seeking knowledge and practical skills for managing and/or growing their business by completing a fully executed business plan! Topics covered include business planning/research, org. matters, marketing/advertising, financial overviews, and managing money.

Speaker: Marcia McGilley & Elena Vasconez, South Metro SBDC Director & Consultant

This free workshop is designed to educate small business owners about how to avoid financial pitfalls that are common in leasing and finishing a space. We will discuss the basics about lease issues, construction issues and the typical landlord’s process. Topics include; condition and delivery of the space, construction allowance, rent commencement date, hiring an architect and general contractor, construction issues, obtaining the proper construction permits, landlord’s pre-construction meetings, notice of non-liability and contractor’s indemnity requirements.

Speaker: Instructor: David Bragg

This class will help you learn good record keeping habits to reduce your costs and create efficiency. While record keeping is required by the IRS, good record keeping will help you monitor the progress of your business.

Speaker: Carla Ostic, CPA & Jenny Buchanan of Hanna, Holdredge & Associates

NxLeveL™ for Entrepreneurs is an intensive business planning course designed for existing entrepreneurs (in business 18 months or longer) seeking knowledge and practical skills for managing and/or growing their business by completing a fully executed business plan! Topics covered include business planning/research, org. matters, marketing/advertising, financial overviews, and managing money.

Speaker: Marcia McGilley & Elena Vasconez, South Metro SBDC Director & Consultant

NxLeveL™ for Entrepreneurs is an intensive business planning course designed for existing entrepreneurs (in business 18 months or longer) seeking knowledge and practical skills for managing and/or growing their business by completing a fully executed business plan! Topics covered include business planning/research, org. matters, marketing/advertising, financial overviews, and managing money.

Speaker: Marcia McGilley & Elena Vasconez, South Metro SBDC Director & Consultant

This class covers how to manage your checkbook, handle credit card payments, reconciliation of accounts, accounts payable/receivable and analyzing your financials by using reports. This class is perfect for the person who has never used the program or is within their first year of ues.

Speaker: Rose Melville

In today's economic climate, you need an accounting system that will give you real time, accurate information so that you can make good financial decisions about your business. Maybe you've heard of Quickbooks, but you are not sure how it works, or if it's right for your business. This seminar will take the mystery out of Quickbooks and show you what a powerful, yet user-frindly tool it really is.

Speaker: Bethany McManus

This class is part of the Pathways to Success Start-up Series. A hands-on class to help you plan and understand the cash flow and cash needs of your business.

Speaker: Robin Shea, Loveland SBDC Director

This class is part of the Pathways to Success Start-up Series. A hands-on class to help you plan and understand the cash flow and cash needs of your business.

Speaker: Robin Shea, Loveland SBDC Director

Trying To Navigate Your Business Taxes? Join us as the National Association for the Self-Employed and the South Metro Denver SBDC host this two-hour seminar, designed to help entrepreneurs understand the tax issues that affect their small businesses. With close access to a CPA who specializes in working with the self-employed, this seminar will address: -Finding hidden deductions -How you can save by employing your spouse or children -Tax Code changes for 2009 Enjoy breakfast and networking with fellow micro-business owners in your community, and receive a FREE copy of "Schedule C: from A to Z, the Sole Proprietor's Guide to Tax Savings."

In today’s competitive market, it is crucial that products and services are priced right. Establishing that correct price point can be difficult. You must be able to access critical financial information in order to make the right decisions for your business. If the price of the product or service is too high or too low, there can be negative consequences. Priced too high – market share lost. Priced too low – cannot cover costs. This seminar will help you truly understand what information goes into figuring actual costs in order to determine on-target pricing. You will be able to recognize the key elements necessary to create the pricing formula to meet your business needs. You will walk away from this seminar with an understanding of the true costs to produce and deliver your product and/or service, an awareness of the key components necessary to determine the true cost of overhead, and the ability to identify how to discover what the market will bear.

Speaker: Suzy Schutz, Apis Business Solutions Over the past 25 years, Suzy has established herself in the bookkeeping and accounting industry. In 1997, after 8 years in the field, she founded her first private bookkeeping practice. Since then she has successfully ran that business and delved into the educational side of bookkeeping and small business management. She currently works with the Denver Department of Vocational Rehabilitation through her educational enterprise, ERMA Institute, assisting their clients in writing and executing business plans. Her wide variety of experience in Colorado’s small business community gives her great insight into the needs and wishes of small business owners everywhere. She is very passionate about providing useful and accurate information in a way that matches the needs and style of the individual business owner. Suzy believes integrity is vital to building the trust her clients must have in her in order to be affective. Her dream is to standardize the bookkeeping industry enabling business owners to be confident that their bookkeeping and accounting professionals are competent and qualified.

The seminar presented by the Small Business Development Center will touch on several topics including getting a return on your investment, target market, 6 P's of marketing, SWOT analysis, branding, and other marketing strategies.

Speaker: Dr. Merle Rhoades

This seminar will touch on several topics including Basic Marketing, Advertising vs. marketing, pros and cons of common advertising mediums, Radio specific advertising and delivering an effective message.

Speaker: Wayne Johnson

This workshop is a concise and comprehensive overview of permission-based email marketing strategy and tactics. Participants will learn tips for building a quality list, getting more email opened and read, getting readers to take action, and analyzing click-behavior to improve results. Email is the most cost-effective, targeted, trackable and efficient way to build and maintain business relationships. According to the Direct Marketing Association's economic impact study released in October 2006, email returned $57.25 for every dollar spent in 2005. In contrast, print catalogs generated $7.09 and non-email Internet marketing generated $22.52. If you want your business to see similar results from email marketing, sign up for this class! You can register by calling (719) 255-3844, or by clicking on the link below.

Speaker: Kevin Hulstrom

Learn the basics of Search Engine Optimization for your website! Search engines have become gatekeepers of the new millennium, rapidly replacing more traditional forms of marketing, such as networking and word of mouth. This workshop will help you understand the influence of search engines, track results, write content, create effective metatags, and build links coming into your website.

Speaker: Jennifer Croft, South Metro Denver SBDC Consultant

“The New Age of Marketing: Mindset 2.0” This insightful program will focus on the sociological trends and legal aspects currently impacting all businesses. We will tell you what you need to know in order to increase the effectiveness of your marketing programs over the next five years.

Speaker: John Vachalek, Owner & CEO of Webolutions & Jim Thomas, Attorney & Owner of Minor & Brown, P.C.

This two-part, interactive seminar, will take you through the steps of creating a solid sales strategy. You will learn the key elements to successfully sell your product or service. You will develop a prospecting plan, learn how to get an audience with decision makers and how to qualify your prospects and close the deal. Part II is Wednesday, March 24th from 9-11 am.

Speaker: Steve Parry, Sales Productivity Consultants Steve is President of Sales Productivity Consultants, Inc., a sales development consulting firm working with both successful, established companies that wish to raise the bar and growing companies striving to achieve sales goals. Sales Productivity Consultants specializes in increasing revenues, sales efficiency, and effectiveness through evaluations of sales processes, systems and people, business development strategies, and sales management training and consulting. Steve is an affiliate of Sandler Training and leverages his considerable education, business ownership, and sales experience to practice the supportive, accepting, and nurturing Sandler coaching alternative. He began developing his training and communications skills as a public school teacher. He has spent the past 27 years as a business owner and in industrial relations, operations, training, sales, and management. His various roles have provided him the opportunity to speak before diverse groups across this country, as well as in Mexico, Canada, Great Britain, Norway, and Japan. He has expertise in areas ranging from sales and sales management strategies to human relations and communication skills.

Having a solid marketing plan is one of the best strategies for growing your business during challenging economic times, but it’s typically one of the things that falls by the wayside for small businesses. Windsor Now, Northern Colorado Communications Group (NCCG), Windsor Chamber of Commerce adn the Northeast East Central SBDC wants to make sure that doesn’t happen to you, so we’re offering this workshop for businesses just like yours to help you get a solid plan in place for 2010 and beyond. At the workshop, you’ll learn how to: • Compare your business’ marketing plans to other small businesses • Analyze and understand your customers and their buying habits • Develop creative promotional material that delivers impact and results • Build a marketing plan that targets both current and new customers BONUS! Participants attending this workshop will receive a FREE Customer Profile of their customer base, a $500 value. Sign up today!

Join us as Comcast Business Services presents, “Making the Transition from Small Business Ownership to Small Business Leadership.” This workshop will address concerns regarding making a transition from simply owning your business to leading and steering it into the future. Topics discussed include: •One of the most overused and misunderstood words in the business planning world: mission, vision and values. Discover how each is interrelated and equally important in providing momentum and inspiration to a business and those who work there. •There is a leader in all of us…it’s a discovery process to find that leader to advance in our businesses, inspire others to achieve and to grow ourselves. •Discuss the importance of leadership and how it can make the difference between being a stable business vs. a thriving one.

Speaker: Jeff Spector, Sales Manager, Comcast Business Services

Customers and clients, both current and potential, expect you to have a web presence. If you don't have that presence, this class is for you.

Speaker: Diane Smith

First of 3 session Marketing for Smarties program. Marketing for Smarties is a comprehensive business marketing program designed to help small business owners develop effective marketing strategies for their business. The 3 series seminar trains the small business owner to use the 14 step Marketing for Smarties Challenge including a positioning statement for the business, a copy platform, and a marketing calendar.

Speaker: Carolyn Dunmire, Jan Dixon

First of 4 marketing sessions in the Marketing for Smarties Program. Marketing for Smarties is a comprehensive business marketing program designed to help small business owners develop effective marketing strategies for their business. The 3 series seminar trains the small business owner to use the 14 step Marketing for Smarties Challenge including a positioning statement for the business, a copy platform, and a marketing calendar.

Speaker: Patsy Lindblad

This class is part of the Pathways to Success Start-up Series. Learn how to determine if there is a market for your product or service, identify your competition and discover trends in your industry.

Speaker: Robin Shea, Loveland SBDC Director

“What’s a Tweet?”, “How can blogging build my business?” “Why should I ‘friend’ YOU?”, “How can I get my site to the top of the search?”, “Isn’t social networking just for kids and a colossal waste of time?” If these are questions you’ve ever asked, come hear how this small business owner harnessed the Internet and doubled her income in less than six months! With do-it-yourself determination, she strengthened her brand, broadened her reach and attracted new clients - all on a shoestring. Now she helps independent business owners leverage technology, raise revenue, and communicate value through no-cost, new media and social networking tools. This lively, interactive “nuts and bolts” program demystifies terms, shares how-to tips and step-by-step strategies so business owners can choose tools that give the best bang for the buck. By the end of this session participants will have learned how to: -Leverage blogging for immediate, relevant, page-one search results -Strike a balance between time and tangible outcomes -Integrate blogging as a business marketing strategy -Create domain names with dominant market draw -Evaluate Email, “Feeds” and RSS distribution methods -Analyze the good, bad and ugly of competitor sites -Choose tags and keywords to attract and capture qualified buyers -Use social media tools as free market research -Write provocative subject titles with headline-like appeal -Use virtual interviews, current events and guest writers to grow your blog -Evaluate pro’s and con’s of blog programs like Wordpress and Typepad -Recognize benefits of “socially acceptable stalking” -Integrate social networking tools like Twitter, Facebook and LinkedIn You can register by calling (719) 255-3844, or by clicking on the link below.

Speaker: Laura Benjamin, President, Pinehurst Press Ltd., Communication & Career Strategies

This seminar will touch on several topics including Basic Marketing, Advertising vs. marketing, pros and cons of common advertising mediums, Radio specific advertising and delivering an effective message.

Speaker: Wayne Johnson

Other things being equal, research shows customers want to buy from companies that are socially responses and engaged in the community. Community relations programs are not only for the “big guys.” This seminar will teach you what you can do as a small- and medium-sized business to capture the “values” of the consumer. During this interactive seminar, you will learn how to inexpensively create and sustain community relations and charitable giving programs that attract your target markets, engage your employees, and increase your visibility in the overall community. You will learn how to find the right nonprofits to partner with and who to stay away from. You will leave with lots of ideas, as well as concrete tools, and a workbook that will help you make them happen when after the seminar is over.

Speaker: Janine Vanderburg, JVA Consulting Janine is the founder and president of JVA Consulting, the leading research and consulting firm in the intermountain West focused on the needs of socially-responsible businesses, nonprofits, governments, and foundations. A skilled and enthusiastic speaker, Janina has developed grantmaking programs and consults and trains on community engagement and serving on nonprofit boards. She has facilitated workshops for thousands of individuals across the country as is a frequent speaker at national and regional conferences such as the Social Enterprise Alliance, the Alliance for Nonprofit Management, Grantmakers in Aging, and the Colorado Nonprofit Association.

Twitter is one of the most popular social networking tools for individuals and businesses. Twitter allows for quick office conversations, coordinating events in progress, delivers immediate customer service, and offers a novel way to market your business and expertise. During this workshop you will be provided with how to get started, how Twitter affects businesses, strategies for twitter implementation, and tools for managing your twitter account. You can follow the North Metro SBDC on twitter, just search for northmetrosbdc.

Speaker: Chris Luchs

Looking for a fast, cheap, easy and effective method to promote your business, club or cause? Then a blog may be right for you! Blogs have replaced websites as THE most effective and affordable method to market, build a following, broaden your reach and create connection with clients and prospects. And building a blog does NOT require you be a tekkie, either! In this class, you will learn how to build a simple blog, publish posts, distribute your newsletter and articles. Most importantly you'll learn how to attract prospective buyers and build credibility. By the end of this class, participants will also have learned how to: - How to leverage search engine strategies when you pick your domain name (URL), subject lines, keyword tags, meta descriptions, categories and keywords - Why strategy before you build your blog is so crucial to using your time wisely and attracting the right people to your blog - How to figure out what to write about on a regular basis so readers don’t get bored or forget about you - How you can build your customer list or loyal following using a blog - How you can integrate a shopping cart and include product sales or promote your services using a blog - How to create another career option to be competitive in the marketplace. (Businesses are only now just realizing they need an online marketing, blogger or social media specialist on their team!) - How to integrate your social networking pages into your blog so one “feeds” the other - Why photo’s, video and audio are important additions to any blog post - How to create an “editorial calendar” to keep your topics and posts flowing without a lot of brain damage - Why most people’s blogs don’t get read and how to avoid those pitfalls - How to use blogging and social media to promote your business or cause without coming across as too “salesy” - Why laid off workers want to create their own blog to help in their career search - How to learn this process in a simple, step-by-step manner, even if you are a non-tekkie! You can register by calling (719) 255-3844, or by clicking on the link below.

Speaker: Laura Benjamin, President, Pinehurst Press Ltd., Communication & Career Strategies

Neuroscience is the scientific study of the nervous system. It helps us understand how and why people make decisions. With this knowledge, you can begin to understand why some sales strategies work and others do not. This seminar will review the basics that describe why neuroscience principles are so compelling. It will also discuss the specifics of how to use knowledge of how people buy to help you win more contracts. You will learn how to break down barriers to trust quickly, enhance communication with prospects, discover the underlying reasons the prospect is buying, and help the client understand why he or she should buy from you.

Speaker: Steve Parry, Sales Productivity Consultants Steve is President of Sales Productivity Consultants, Inc., a sales development consulting firm working with both successful, established companies that wish to raise the bar and growing companies striving to achieve sales goals. Sales Productivity Consultants specializes in increasing revenues, sales efficiency, and effectiveness through evaluations of sales processes, systems and people, business development strategies, and sales management training and consulting. Steve is an affiliate of Sandler Training and leverages his considerable education, business ownership, and sales experience to practice the supportive, accepting, and nurturing Sandler coaching alternative. He began developing his training and communications skills as a public school teacher. He has spent the past 27 years as a business owner and in industrial relations, operations, training, sales, and management. His various roles have provided him the opportunity to speak before diverse groups across this country, as well as in Mexico, Canada, Great Britain, Norway, and Japan. He has expertise in areas ranging from sales and sales management strategies to human relations and communication skills.