Unique Selling Proposition

NEW (1st offering)

Having a true competitive advantage is more than 'good service' or 'good price' - it's all about knowing what makes your business special, and being able to specifically explain it to your customers. This is your unique selling proposition - the thing that sets you apart from your competitors. This workshop teaches you how to set yourself apart in the eyes of your customer. This is the next step in your marketing success story. From this point on, you'll have a real point of difference and you'll know how to use it.

You might be surprised by how much this program reveals about your business. It may get you thinking about important issues that have never crossed your mind. You'll hear examples of unique businesses, with an explanation of what they do differently and how it works for them. Some are real - some are imagined. You may even find a business like yours, and be able to directly steal and idea or two. Now is time to get moving - there has never been a better time to start using your uniqueness to your advantage.

Speaker(s): Lee Porter

Payment options: Phone credit card payment to SBDC at 970-498-9295; OR mail check to 125 S. Howes Suite 150 Fort Collins, CO 80521. Class registration is considered complete when payment is recieved. Posted fee is discounted for pre-registration. Payments made the day of event are $10 more if space is available. A 48 hour notice of cancellation is required for a refund.

Fee: $ 25.00

Location