Marketing Matters

Marketing is one of the fundamental pillars of running a business. How much should you charge for your product or service? How do you let your customers know you exist? What’s the best way to attract and retain customers? All of this, and more, is marketing.

Marketing isn’t as simple as creating a Facebook page and tweeting every day. Marketing is a complex, ever-evolving field that can overwhelm those new to the subject. Luckily, you can get help with your business’ marketing from your local Small Business Development Center. The Colorado SBDC offers a marketing basics eclass on our website which covers the basics of marketing.

There are also several great low-cost/no-cost workshops you can attend all over the State that covers the fundamentals of marketing as well as more advanced topics for businesses of all kinds.

Midwest-Masters/ Spoiler Dude

United States Army veteran Paul Hasty had already been successfully installing window tints, car bras, and spoilers in the Pikes Peak Region for almost fourteen years before reaching out to the Pikes Peak SBDC. Just call him the Spoiler Dude of Spoilerdude.com. With a strong love for cars, Paul decided to open up his business with the challenges of educating customers. Paul differentiates Spoilerdude.com by anticipating customers’ wishes and questions with answers prior to work.

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Safe Ride 4 Kids

Firefighter. Paramedic. Emergency responder. Over an 18 year career, Greg Durocher spent his days and nights responding to some of the most devastating collisions and catastrophes. To prevent accidents and injury, Durocher decided to learn as much as possible about child passenger safety. “As responsible drivers we can only do our very best to ensure that our precious cargo is properly restrained with the best options available,” Durocher said, “so that if a crash occurs,

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RoShamBo

Mallory Logan has moved from employee to owner of RoShamBo, a marketing and design shop. This out of the box creative business is celebrating its seventh year in business in Gunnison at 144 North Main Street, Suite B. The creative firm was founded by Delaney Keating who mentored Mallory to eventually take over the business.”I started as an intern when I was a graphic design student at Western in 2008, I have loved every minute

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The Rock Lounge

Marcus Garcia has been the owner of the Rock Lounge (RL), an indoor climbing gym in Durango, since 2014. Marcus had transitioned from being a RL employee, a rock climbing guide, and owner of a small construction company before then. The RL was profitable in his first year, yet he thought there was more potential to be realized. Marcus had sent his business manager to a locally sponsored event which introduced them to the Small

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Snooze

On any given morning, Snooze’s retro, 50’s-style space is jam-packed with people clamoring to get their names on a lengthy wait list. The draw? A stack of sweet potato or cinnamon roll pancakes, or what some have dubbed “the best breakfast burrito in the world.” A touch of upscale flair makes Snooze owner Jon Schlegel’s fare stand out among fellow bringers of breakfast and lunch. Offerings include “Vanilla Almond Oatmeal Brulée” or “Pork’s Benediction,” a

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Dry Dock Brewing Company

Dry Dock Brewing Company is an award-winning microbrewery and Aurora’s first. Established in Octo-ber 2005, Dry Dock is co-owned and operated by Kevin DeLange and Michelle Reding. Dry Dock has enjoyed tremendous success and growth in a very short time. To-date, the brewery is producing al-most 20,000 barrels of beer each year. It’s the largest brewery in Colorado that’s only distributing in-state. At the brewery on Hampden and Chambers, there’s a cozy bar with casual

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