Marketing Matters

Marketing is one of the fundamental pillars of running a business. How much should you charge for your product or service? How do you let your customers know you exist? What’s the best way to attract and retain customers? All of this, and more, is marketing.

Marketing isn’t as simple as creating a Facebook page and tweeting every day. Marketing is a complex, ever-evolving field that can overwhelm those new to the subject. Luckily, you can get help with your business’ marketing from your local Small Business Development Center. The Colorado SBDC offers a marketing basics eclass on our website which covers the basics of marketing.

There are also several great low-cost/no-cost workshops you can attend all over the State that covers the fundamentals of marketing as well as more advanced topics for businesses of all kinds.

Broken Arrow

Bob O’Borne was taught by his father at the age of 5 to shoot a long bow. When he was old enough, he harvested the mighty “Wapati” and joined the United States Air Force. He traveled around seeking out different animals with his bow until he settled in Colorado. Bob has always had a desire to own his own shop but did not have the time or opportunity. He believed, “You will never rise to

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Timberleaf Trailers

Kevin Molick is a custom cabinet contractor and outdoorsman. The idea of building a teardrop trailer for his camping adventures intrigued him, so he built one to suit his needs. It wasn’t long before he was getting inquires on social media about how one of these trailers could be purchased. By the end of 2016 he had built and sold 12 of these custom made trailers. “The consulting and direct assistance from the Small Manufacturing

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The Rock Lounge

Marcus Garcia has been the owner of the Rock Lounge (RL), an indoor climbing gym in Durango, since 2014. Marcus had transitioned from being a RL employee, a rock climbing guide, and owner of a small construction company before then. The RL was profitable in his first year, yet he thought there was more potential to be realized. Marcus had sent his business manager to a locally sponsored event which introduced them to the Small

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Southern Ute Cultural Museum

Lynn Brittner, Executive Director, started planning the Southern-Ute Cultural Center and Museum over ten years ago. The Center’s opening this past May was her reward for years of dedicatedly holding the vision. Brittner’s relationship with the Southwest Colorado Small Business Development Center started way back at the beginning. She needed help and only had three staff. A grant from the Administration for Native Americans provided funds for her to take Board members to visit other

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Ku Cha House of Tea

Originally from China, husband and wife entrepreneurial team, Qin Liu and Rong Pan graduated from the Leeds School of Business at Colorado University with the dream of starting their own company. The original business idea was from Qin’s Business Plan Preparation class while enrolled in CU. In 2005, they launched their business, drawing upon the 5000-year-old tradition of drinking tea. In 2007, Qin and Rong changed the company’s original name from “The Leaf – All

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The Little Bird Bake Shop

The Little Bird Bakeshop opened its doors on December 14, 2010 and in the past year has developed a loyal following. On any given morning, a passerby wandering through Old Town Square in Fort Collins can peer through the bakeshop’s inviting façade and watch customers sipping coffee and enjoying delicious chocolate croissants, chocolate walnut cookies, and other pastries. With its friendly atmosphere and fresh, creative confections, it will take only a glance before you walk

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