Marketing Matters

Marketing is one of the fundamental pillars of running a business. How much should you charge for your product or service? How do you let your customers know you exist? What’s the best way to attract and retain customers? All of this, and more, is marketing.

Marketing isn’t as simple as creating a Facebook page and tweeting every day. Marketing is a complex, ever-evolving field that can overwhelm those new to the subject. Luckily, you can get help with your business’ marketing from your local Small Business Development Center. The Colorado SBDC offers a marketing basics eclass on our website which covers the basics of marketing.

There are also several great low-cost/no-cost workshops you can attend all over the State that covers the fundamentals of marketing as well as more advanced topics for businesses of all kinds.

Broken Arrow

Bob O’Borne was taught by his father at the age of 5 to shoot a long bow. When he was old enough, he harvested the mighty “Wapati” and joined the United States Air Force. He traveled around seeking out different animals with his bow until he settled in Colorado. Bob has always had a desire to own his own shop but did not have the time or opportunity. He believed, “You will never rise to

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Leuallen Sales & Service

Kevin Leuallen’s grandfather, Floyde, and father, Charles, inspired him to become an entrepreneur. His father owned various food delivery routes, a donut store, a mini storage, a miniature golf course, and a liquor store along with A & W and Dairy Cream restaurants in Rifle, Colorado. As a young boy working for his grandfather, Kevin used to help out in his restaurants . Kevin also helped his dad deliver Holsom Bread in the Rifle, Colorado

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American Wiping Rags, Inc.

Shelley McPherson will be the first to tell you that starting her own business from scratch was very challenging both mentally and physically. Even with Shelley’s past managing experience with a wiping rag business her father started in California, there were still challenges. Incorporating her dream of operating her own business with her desire to make a difference in the world through recycling led her to create a line of unique and practical products she

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The Little Bird Bake Shop

The Little Bird Bakeshop opened its doors on December 14, 2010 and in the past year has developed a loyal following. On any given morning, a passerby wandering through Old Town Square in Fort Collins can peer through the bakeshop’s inviting façade and watch customers sipping coffee and enjoying delicious chocolate croissants, chocolate walnut cookies, and other pastries. With its friendly atmosphere and fresh, creative confections, it will take only a glance before you walk

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Montrose Manor B&B

Freddie and Tom Hancock took one look at their new home in Montrose and saw something beyond a magnificent house. Their dream was to transform it into a bed and breakfast, plus a base for their not for profit animal rescue operation. Familiar with SBDC consulting services in Arizona where they had moved from, the Hancock’s contacted the SBDC for assistance in achieving their dream. Reviewing their 5-year financial forecast, the SBDC consultant provided instruction

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Element Pet Nutrition

“Not only did I learn a great deal from these exercises, but I was also able to produce solid projections on productivity, which led to raising seed funding for my business. I even had the luxury of choosing the investor of my choice.” Element Pet Nutrition was born out of the love for dogs and cats and the mission to provide them a better quality of life. While working in a veterinary clinic, Marney Zafi

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