Marketing Matters

Marketing is one of the fundamental pillars of running a business. How much should you charge for your product or service? How do you let your customers know you exist? What’s the best way to attract and retain customers? All of this, and more, is marketing.

Marketing isn’t as simple as creating a Facebook page and tweeting every day. Marketing is a complex, ever-evolving field that can overwhelm those new to the subject. Luckily, you can get help with your business’ marketing from your local Small Business Development Center. The Colorado SBDC offers a marketing basics eclass on our website which covers the basics of marketing.

There are also several great low-cost/no-cost workshops you can attend all over the State that covers the fundamentals of marketing as well as more advanced topics for businesses of all kinds.

Timberleaf Trailers

Kevin Molick is a custom cabinet contractor and outdoorsman. The idea of building a teardrop trailer for his camping adventures intrigued him, so he built one to suit his needs. It wasn’t long before he was getting inquires on social media about how one of these trailers could be purchased. By the end of 2016 he had built and sold 12 of these custom made trailers. “The consulting and direct assistance from the Small Manufacturing

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Sit Means Sit Dog Training

Sit Means Sit Dog Training was opened in November 2008 by Jori E. Pollard who serves as the owner and head trainer. Located in Pueblo, CO Sit Means Sit Dog Training is located at 2424 N. Freeway, Pueblo, CO 81003. Sit Means Sit Dog Training is the fastest growing dog training company in the U.S. specializing in off leash training, aggressive dogs, and difficult issues. They provide an opportunity for dog owners to develop a

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North Line GIS

North Line GIS was founded in October 2006 by Mike George and Trip McLaughlin after seeing a need for a GIS business to service the needs of the local community as well as the western slope of Colorado. Both Mike and Trip were employed full-time by others at the time of the start-up, so they were able to start the company with personal funds while building the business. Although both founders have extensive experience as

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Snooze

On any given morning, Snooze’s retro, 50’s-style space is jam-packed with people clamoring to get their names on a lengthy wait list. The draw? A stack of sweet potato or cinnamon roll pancakes, or what some have dubbed “the best breakfast burrito in the world.” A touch of upscale flair makes Snooze owner Jon Schlegel’s fare stand out among fellow bringers of breakfast and lunch. Offerings include “Vanilla Almond Oatmeal Brulée” or “Pork’s Benediction,” a

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Element Pet Nutrition

“Not only did I learn a great deal from these exercises, but I was also able to produce solid projections on productivity, which led to raising seed funding for my business. I even had the luxury of choosing the investor of my choice.” Element Pet Nutrition was born out of the love for dogs and cats and the mission to provide them a better quality of life. While working in a veterinary clinic, Marney Zafi

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The Rock Lounge

Marcus Garcia has been the owner of the Rock Lounge (RL), an indoor climbing gym in Durango, since 2014. Marcus had transitioned from being a RL employee, a rock climbing guide, and owner of a small construction company before then. The RL was profitable in his first year, yet he thought there was more potential to be realized. Marcus had sent his business manager to a locally sponsored event which introduced them to the Small

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