Marketing Matters

Marketing is one of the fundamental pillars of running a business. How much should you charge for your product or service? How do you let your customers know you exist? What’s the best way to attract and retain customers? All of this, and more, is marketing.

Marketing isn’t as simple as creating a Facebook page and tweeting every day. Marketing is a complex, ever-evolving field that can overwhelm those new to the subject. Luckily, you can get help with your business’ marketing from your local Small Business Development Center. The Colorado SBDC offers a marketing basics eclass on our website which covers the basics of marketing.

There are also several great low-cost/no-cost workshops you can attend all over the State that covers the fundamentals of marketing as well as more advanced topics for businesses of all kinds.

Southern Ute Cultural Museum

Lynn Brittner, Executive Director, started planning the Southern-Ute Cultural Center and Museum over ten years ago. The Center’s opening this past May was her reward for years of dedicatedly holding the vision. Brittner’s relationship with the Southwest Colorado Small Business Development Center started way back at the beginning. She needed help and only had three staff. A grant from the Administration for Native Americans provided funds for her to take Board members to visit other

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Express Employment Professionals

For Nina Anderson, helping people has always been a passion. Nina is the owner of Express Employment Professionals in Grand Junction, CO. Express offers a wide range of services for job seekers and employers and is a national chain. The job seekers can have their job skills evaluated so they know what skills they need training in and then can be matched with an employer that meets the job seeker’s skill set and career preference.

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Spidertrax

Spidertrax Off-Road Thom Kingston, owner and co-founder of Loveland-based Spidertrax Off-Road, poses in the manufacturing area of his 8,000-foot space facility, where he and his staff of 16 manufacture parts for the off-road industry. Story written by: Shelley Widhalm Photos: Courtesy of Spidertrax Thom Kingston helped start Loveland-based Spidertrax Off-Road not in a garage like some startups but in a fully equipped shop at the New Jersey Institute of Technology. In 1999, Kingston and his

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Colorado Safety Supply

Starting out as a dream in 2012, Valerie Boyd developed her knowledge and contacts within the safety equipment industry to move forward with confidence in 2014. Valerie started to make the dream a reality. Coming from a family working in the structural steel industry, Valerie’s top priority is to keep families safe by keeping workers safe. Colorado Safety Supply does just that, providing safety training and equipment for construction job sites. Located in Aurora, Colorado

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Denver Escape Room

For many businesses, being first to market is essential to their success. When owner Brian Lacertosa of the Denver Escape Room began planning his venture, there was nothing like it in the state of Colorado, but by the time he launched he was third to market in Denver. That didn’t stop his momentum though; just a year after opening his first location he has already opened a second location in Phoenix, Arizona, and by the

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Dry Dock Brewing Company

Dry Dock Brewing Company is an award-winning microbrewery and Aurora’s first. Established in Octo-ber 2005, Dry Dock is co-owned and operated by Kevin DeLange and Michelle Reding. Dry Dock has enjoyed tremendous success and growth in a very short time. To-date, the brewery is producing al-most 20,000 barrels of beer each year. It’s the largest brewery in Colorado that’s only distributing in-state. At the brewery on Hampden and Chambers, there’s a cozy bar with casual

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