Marketing Matters

Marketing is one of the fundamental pillars of running a business. How much should you charge for your product or service? How do you let your customers know you exist? What’s the best way to attract and retain customers? All of this, and more, is marketing.

Marketing isn’t as simple as creating a Facebook page and tweeting every day. Marketing is a complex, ever-evolving field that can overwhelm those new to the subject. Luckily, you can get help with your business’ marketing from your local Small Business Development Center. The Colorado SBDC offers a marketing basics eclass on our website which covers the basics of marketing.

There are also several great low-cost/no-cost workshops you can attend all over the State that covers the fundamentals of marketing as well as more advanced topics for businesses of all kinds.

Colorado Safety Supply

Starting out as a dream in 2012, Valerie Boyd developed her knowledge and contacts within the safety equipment industry to move forward with confidence in 2014. Valerie started to make the dream a reality. Coming from a family working in the structural steel industry, Valerie’s top priority is to keep families safe by keeping workers safe. Colorado Safety Supply does just that, providing safety training and equipment for construction job sites. Located in Aurora, Colorado

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Express Employment Professionals

For Nina Anderson, helping people has always been a passion. Nina is the owner of Express Employment Professionals in Grand Junction, CO. Express offers a wide range of services for job seekers and employers and is a national chain. The job seekers can have their job skills evaluated so they know what skills they need training in and then can be matched with an employer that meets the job seeker’s skill set and career preference.

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American Wiping Rags, Inc.

Shelley McPherson will be the first to tell you that starting her own business from scratch was very challenging both mentally and physically. Even with Shelley’s past managing experience with a wiping rag business her father started in California, there were still challenges. Incorporating her dream of operating her own business with her desire to make a difference in the world through recycling led her to create a line of unique and practical products she

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Meier Skis

“The whole idea is to keep it as local as possible,” says Matt Cudmore who started Meier Skis in 2009. “We emphasize home-grown, local wood and a product coming right out of Glenwood Springs.” Matt, who had been making skateboards for several years, began making the skis using primarily Colorado-grown beetle kill pine, working in a one-car garage. As the story goes, he gave up searching for “the next perfect ski” and decided to build

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Espinoza Cultural Services

A small business based in La Jara is proving that a San Luis Valley company can ‘play with the big boys’. Dee Espinoza founded Espinoza Cultural Services, LLC (ECS) in 2010. Espinoza ran the company by herself out of her La Jara home for the first 2 years. She now employs 13 full time professionals (although some are seasonal) and 3 part time. ECS recently purchased and renovated a vacant historic building in downtown La

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San Luis Valley Health and Wellness

Humans are meant to move. Physical activity and good diets keep our bodies working as finely tuned machines. Not doing so, has unhealthy conseqences. Modern society has allowed for increasing inactivity in most people. Health and wellness clubs in communities play a vital role in helping their members remain motivated to pursue personal fitness goals that fit their lifestyle and share ideas on workouts, diets, and overall healthy living. Imagine being Justin and Brittany growing

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