Marketing Matters

Marketing is one of the fundamental pillars of running a business. How much should you charge for your product or service? How do you let your customers know you exist? What’s the best way to attract and retain customers? All of this, and more, is marketing.

Marketing isn’t as simple as creating a Facebook page and tweeting every day. Marketing is a complex, ever-evolving field that can overwhelm those new to the subject. Luckily, you can get help with your business’ marketing from your local Small Business Development Center. The Colorado SBDC offers a marketing basics eclass on our website which covers the basics of marketing.

There are also several great low-cost/no-cost workshops you can attend all over the State that covers the fundamentals of marketing as well as more advanced topics for businesses of all kinds.

Colorado Safety Supply

Starting out as a dream in 2012, Valerie Boyd developed her knowledge and contacts within the safety equipment industry to move forward with confidence in 2014. Valerie started to make the dream a reality. Coming from a family working in the structural steel industry, Valerie’s top priority is to keep families safe by keeping workers safe. Colorado Safety Supply does just that, providing safety training and equipment for construction job sites. Located in Aurora, Colorado

JITA Contracting Inc.

With the help of the SBDC, Joel Aguilar was lucky enough to get his 8 a certification for JITA Contracting, Inc. from the SBA and has grown his business tremendously. With the help of the SBDC, Joel Aguilar was lucky enough to get his 8 a certification for JITA Contracting, Inc. from the SBA and has grown his business tremendously. He explains, “It took us over five months of filling out over 1,300 pages of

Timberleaf Trailers

Kevin Molick is a custom cabinet contractor and outdoorsman. The idea of building a teardrop trailer for his camping adventures intrigued him, so he built one to suit his needs. It wasn’t long before he was getting inquires on social media about how one of these trailers could be purchased. By the end of 2016 he had built and sold 12 of these custom made trailers. “The consulting and direct assistance from the Small Manufacturing

Broken Arrow

Bob O’Borne was taught by his father at the age of 5 to shoot a long bow. When he was old enough, he harvested the mighty “Wapati” and joined the United States Air Force. He traveled around seeking out different animals with his bow until he settled in Colorado. Bob has always had a desire to own his own shop but did not have the time or opportunity. He believed, “You will never rise to

Black Swift Technologies

Boulder-based company Black Swift Technologies was founded by three PhD students from the University of Colorado. The three men were inspired to start the company from their work in the field during their studies. At CU, they learned how to chase storms and collect data using old military equipment, which is relatively complicated to use. They set out to simplify the process with unmanned aircraft systems and Black Swift Technologies was born. Although they are

VeriClean Springs

When you meet Dee Anna Thompson, not only does she greet you with warm smile and welcoming hug, you would never know she was the President of a fast growing, award winning business based on her humble personality. Dee Anna Thompson, President of VeriClean Springs opened in 2000. At the time, Dee Anna needed to make ends meet. Given cleaning was the only experience she had coming out of high school, finding a job was