Marketing Matters

Marketing is one of the fundamental pillars of running a business. How much should you charge for your product or service? How do you let your customers know you exist? What’s the best way to attract and retain customers? All of this, and more, is marketing.

Marketing isn’t as simple as creating a Facebook page and tweeting every day. Marketing is a complex, ever-evolving field that can overwhelm those new to the subject. Luckily, you can get help with your business’ marketing from your local Small Business Development Center. The Colorado SBDC offers a marketing basics eclass on our website which covers the basics of marketing.

There are also several great low-cost/no-cost workshops you can attend all over the State that covers the fundamentals of marketing as well as more advanced topics for businesses of all kinds.

Ku Cha House of Tea

Originally from China, husband and wife entrepreneurial team, Qin Liu and Rong Pan graduated from the Leeds School of Business at Colorado University with the dream of starting their own company. The original business idea was from Qin’s Business Plan Preparation class while enrolled in CU. In 2005, they launched their business, drawing upon the 5000-year-old tradition of drinking tea. In 2007, Qin and Rong changed the company’s original name from “The Leaf – All

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Launch Pad Brewery

The end of an unexpectedly volatile 2020 is a great time to tell the success story about one of Aurora’s prized businesses. David LeVesque spent about a decade perfecting his technique of home brewing with some help from The Brew Hut and visiting Colorado breweries. The idea of opening a business location started ‘brewing’ about six years ago, and Launch Pad’s mission came together after working on the start-up’s financials over several meetings with an

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VeriClean Springs

When you meet Dee Anna Thompson, not only does she greet you with warm smile and welcoming hug, you would never know she was the President of a fast growing, award winning business based on her humble personality. Dee Anna Thompson, President of VeriClean Springs opened in 2000. At the time, Dee Anna needed to make ends meet. Given cleaning was the only experience she had coming out of high school, finding a job was

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Express Employment Professionals

For Nina Anderson, helping people has always been a passion. Nina is the owner of Express Employment Professionals in Grand Junction, CO. Express offers a wide range of services for job seekers and employers and is a national chain. The job seekers can have their job skills evaluated so they know what skills they need training in and then can be matched with an employer that meets the job seeker’s skill set and career preference.

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Espinoza Cultural Services

A small business based in La Jara is proving that a San Luis Valley company can ‘play with the big boys’. Dee Espinoza founded Espinoza Cultural Services, LLC (ECS) in 2010. Espinoza ran the company by herself out of her La Jara home for the first 2 years. She now employs 13 full time professionals (although some are seasonal) and 3 part time. ECS recently purchased and renovated a vacant historic building in downtown La

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Leuallen Sales & Service

Kevin Leuallen’s grandfather, Floyde, and father, Charles, inspired him to become an entrepreneur. His father owned various food delivery routes, a donut store, a mini storage, a miniature golf course, and a liquor store along with A & W and Dairy Cream restaurants in Rifle, Colorado. As a young boy working for his grandfather, Kevin used to help out in his restaurants . Kevin also helped his dad deliver Holsom Bread in the Rifle, Colorado

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