Marketing Matters

Marketing is one of the fundamental pillars of running a business. How much should you charge for your product or service? How do you let your customers know you exist? What’s the best way to attract and retain customers? All of this, and more, is marketing.

Marketing isn’t as simple as creating a Facebook page and tweeting every day. Marketing is a complex, ever-evolving field that can overwhelm those new to the subject. Luckily, you can get help with your business’ marketing from your local Small Business Development Center. The Colorado SBDC offers a marketing basics eclass on our website which covers the basics of marketing.

There are also several great low-cost/no-cost workshops you can attend all over the State that covers the fundamentals of marketing as well as more advanced topics for businesses of all kinds.

The Rock Lounge

Marcus Garcia has been the owner of the Rock Lounge (RL), an indoor climbing gym in Durango, since 2014. Marcus had transitioned from being a RL employee, a rock climbing guide, and owner of a small construction company before then. The RL was profitable in his first year, yet he thought there was more potential to be realized. Marcus had sent his business manager to a locally sponsored event which introduced them to the Small

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American Wiping Rags, Inc.

Shelley McPherson will be the first to tell you that starting her own business from scratch was very challenging both mentally and physically. Even with Shelley’s past managing experience with a wiping rag business her father started in California, there were still challenges. Incorporating her dream of operating her own business with her desire to make a difference in the world through recycling led her to create a line of unique and practical products she

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Broken Arrow

Bob O’Borne was taught by his father at the age of 5 to shoot a long bow. When he was old enough, he harvested the mighty “Wapati” and joined the United States Air Force. He traveled around seeking out different animals with his bow until he settled in Colorado. Bob has always had a desire to own his own shop but did not have the time or opportunity. He believed, “You will never rise to

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Launch Pad Brewery

The end of an unexpectedly volatile 2020 is a great time to tell the success story about one of Aurora’s prized businesses. David LeVesque spent about a decade perfecting his technique of home brewing with some help from The Brew Hut and visiting Colorado breweries. The idea of opening a business location started ‘brewing’ about six years ago, and Launch Pad’s mission came together after working on the start-up’s financials over several meetings with an

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Ku Cha House of Tea

Originally from China, husband and wife entrepreneurial team, Qin Liu and Rong Pan graduated from the Leeds School of Business at Colorado University with the dream of starting their own company. The original business idea was from Qin’s Business Plan Preparation class while enrolled in CU. In 2005, they launched their business, drawing upon the 5000-year-old tradition of drinking tea. In 2007, Qin and Rong changed the company’s original name from “The Leaf – All

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Power to Play Sports

With completion expected in the spring/summer of 2016, Power To Play Sports brings the first-ever Events Center of its kind for youth basketball in northern Colorado. As the premier youth organization in the Rocky Mountain region with an established clientele reaching national participation, the venture brings northern Colorado to the forefront of family-destination. Established as a full-time corporation in 2008, PTPS has quickly raised the quality of youth basketball leagues, tournaments and developmental instruction throughout

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