Marketing Matters

Marketing is one of the fundamental pillars of running a business. How much should you charge for your product or service? How do you let your customers know you exist? What’s the best way to attract and retain customers? All of this, and more, is marketing.

Marketing isn’t as simple as creating a Facebook page and tweeting every day. Marketing is a complex, ever-evolving field that can overwhelm those new to the subject. Luckily, you can get help with your business’ marketing from your local Small Business Development Center. The Colorado SBDC offers a marketing basics eclass on our website which covers the basics of marketing.

There are also several great low-cost/no-cost workshops you can attend all over the State that covers the fundamentals of marketing as well as more advanced topics for businesses of all kinds.

Launch Pad Brewery

The end of an unexpectedly volatile 2020 is a great time to tell the success story about one of Aurora’s prized businesses. David LeVesque spent about a decade perfecting his technique of home brewing with some help from The Brew Hut and visiting Colorado breweries. The idea of opening a business location started ‘brewing’ about six years ago, and Launch Pad’s mission came together after working on the start-up’s financials over several meetings with an

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American Wiping Rags, Inc.

Shelley McPherson will be the first to tell you that starting her own business from scratch was very challenging both mentally and physically. Even with Shelley’s past managing experience with a wiping rag business her father started in California, there were still challenges. Incorporating her dream of operating her own business with her desire to make a difference in the world through recycling led her to create a line of unique and practical products she

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Spidertrax

Spidertrax Off-Road Thom Kingston, owner and co-founder of Loveland-based Spidertrax Off-Road, poses in the manufacturing area of his 8,000-foot space facility, where he and his staff of 16 manufacture parts for the off-road industry. Story written by: Shelley Widhalm Photos: Courtesy of Spidertrax Thom Kingston helped start Loveland-based Spidertrax Off-Road not in a garage like some startups but in a fully equipped shop at the New Jersey Institute of Technology. In 1999, Kingston and his

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North Line GIS

North Line GIS was founded in October 2006 by Mike George and Trip McLaughlin after seeing a need for a GIS business to service the needs of the local community as well as the western slope of Colorado. Both Mike and Trip were employed full-time by others at the time of the start-up, so they were able to start the company with personal funds while building the business. Although both founders have extensive experience as

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Aunt Helen’s Coffee House

Aunt Helen’s Coffee House is a unique, quick service restaurant that serves specialized coffee, tea, and an array of breakfast and lunch options. Owners Aimee and Bob Hutson continue to grow their business by providing high quality products, creating unique and healthy dining options, delivering an unmatched level of customer service, and giving back to the community. Aimee was a Director in the childcare service industry for most of her career, and understands the importance

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VeriClean Springs

When you meet Dee Anna Thompson, not only does she greet you with warm smile and welcoming hug, you would never know she was the President of a fast growing, award winning business based on her humble personality. Dee Anna Thompson, President of VeriClean Springs opened in 2000. At the time, Dee Anna needed to make ends meet. Given cleaning was the only experience she had coming out of high school, finding a job was

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