Marketing Matters

Marketing is one of the fundamental pillars of running a business. How much should you charge for your product or service? How do you let your customers know you exist? What’s the best way to attract and retain customers? All of this, and more, is marketing.

Marketing isn’t as simple as creating a Facebook page and tweeting every day. Marketing is a complex, ever-evolving field that can overwhelm those new to the subject. Luckily, you can get help with your business’ marketing from your local Small Business Development Center. The Colorado SBDC offers a marketing basics eclass on our website which covers the basics of marketing.

There are also several great low-cost/no-cost workshops you can attend all over the State that covers the fundamentals of marketing as well as more advanced topics for businesses of all kinds.

Montrose Manor B&B

Freddie and Tom Hancock took one look at their new home in Montrose and saw something beyond a magnificent house. Their dream was to transform it into a bed and breakfast, plus a base for their not for profit animal rescue operation. Familiar with SBDC consulting services in Arizona where they had moved from, the Hancock’s contacted the SBDC for assistance in achieving their dream. Reviewing their 5-year financial forecast, the SBDC consultant provided instruction

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Denver Escape Room

For many businesses, being first to market is essential to their success. When owner Brian Lacertosa of the Denver Escape Room began planning his venture, there was nothing like it in the state of Colorado, but by the time he launched he was third to market in Denver. That didn’t stop his momentum though; just a year after opening his first location he has already opened a second location in Phoenix, Arizona, and by the

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Sweet Indulgent Creations LLC

Geneva always dreamed of starting her own bakery and has custom baked for friends and family for years. “With the assistance I received from the Southeast Colorado SBDC, I was not only able to start a new career – I was able to follow my dream of having my own small bakery. I was supported with guidance and direction to become and stay successful. One of the best things I know is at any point

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JITA Contracting Inc.

With the help of the SBDC, Joel Aguilar was lucky enough to get his 8 a certification for JITA Contracting, Inc. from the SBA and has grown his business tremendously. With the help of the SBDC, Joel Aguilar was lucky enough to get his 8 a certification for JITA Contracting, Inc. from the SBA and has grown his business tremendously. He explains, “It took us over five months of filling out over 1,300 pages of

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American Wiping Rags, Inc.

Shelley McPherson will be the first to tell you that starting her own business from scratch was very challenging both mentally and physically. Even with Shelley’s past managing experience with a wiping rag business her father started in California, there were still challenges. Incorporating her dream of operating her own business with her desire to make a difference in the world through recycling led her to create a line of unique and practical products she

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Ku Cha House of Tea

Originally from China, husband and wife entrepreneurial team, Qin Liu and Rong Pan graduated from the Leeds School of Business at Colorado University with the dream of starting their own company. The original business idea was from Qin’s Business Plan Preparation class while enrolled in CU. In 2005, they launched their business, drawing upon the 5000-year-old tradition of drinking tea. In 2007, Qin and Rong changed the company’s original name from “The Leaf – All

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