Marketing Matters

Marketing is one of the fundamental pillars of running a business. How much should you charge for your product or service? How do you let your customers know you exist? What’s the best way to attract and retain customers? All of this, and more, is marketing.

Marketing isn’t as simple as creating a Facebook page and tweeting every day. Marketing is a complex, ever-evolving field that can overwhelm those new to the subject. Luckily, you can get help with your business’ marketing from your local Small Business Development Center. The Colorado SBDC offers a marketing basics eclass on our website which covers the basics of marketing.

There are also several great low-cost/no-cost workshops you can attend all over the State that covers the fundamentals of marketing as well as more advanced topics for businesses of all kinds.

Snooze

On any given morning, Snooze’s retro, 50’s-style space is jam-packed with people clamoring to get their names on a lengthy wait list. The draw? A stack of sweet potato or cinnamon roll pancakes, or what some have dubbed “the best breakfast burrito in the world.” A touch of upscale flair makes Snooze owner Jon Schlegel’s fare stand out among fellow bringers of breakfast and lunch. Offerings include “Vanilla Almond Oatmeal Brulée” or “Pork’s Benediction,” a

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RoShamBo

Mallory Logan has moved from employee to owner of RoShamBo, a marketing and design shop. This out of the box creative business is celebrating its seventh year in business in Gunnison at 144 North Main Street, Suite B. The creative firm was founded by Delaney Keating who mentored Mallory to eventually take over the business.”I started as an intern when I was a graphic design student at Western in 2008, I have loved every minute

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Ku Cha House of Tea

Originally from China, husband and wife entrepreneurial team, Qin Liu and Rong Pan graduated from the Leeds School of Business at Colorado University with the dream of starting their own company. The original business idea was from Qin’s Business Plan Preparation class while enrolled in CU. In 2005, they launched their business, drawing upon the 5000-year-old tradition of drinking tea. In 2007, Qin and Rong changed the company’s original name from “The Leaf – All

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JITA Contracting Inc.

With the help of the SBDC, Joel Aguilar was lucky enough to get his 8 a certification for JITA Contracting, Inc. from the SBA and has grown his business tremendously. With the help of the SBDC, Joel Aguilar was lucky enough to get his 8 a certification for JITA Contracting, Inc. from the SBA and has grown his business tremendously. He explains, “It took us over five months of filling out over 1,300 pages of

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VeriClean Springs

When you meet Dee Anna Thompson, not only does she greet you with warm smile and welcoming hug, you would never know she was the President of a fast growing, award winning business based on her humble personality. Dee Anna Thompson, President of VeriClean Springs opened in 2000. At the time, Dee Anna needed to make ends meet. Given cleaning was the only experience she had coming out of high school, finding a job was

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Power to Play Sports

With completion expected in the spring/summer of 2016, Power To Play Sports brings the first-ever Events Center of its kind for youth basketball in northern Colorado. As the premier youth organization in the Rocky Mountain region with an established clientele reaching national participation, the venture brings northern Colorado to the forefront of family-destination. Established as a full-time corporation in 2008, PTPS has quickly raised the quality of youth basketball leagues, tournaments and developmental instruction throughout

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