Marketing Matters

Marketing is one of the fundamental pillars of running a business. How much should you charge for your product or service? How do you let your customers know you exist? What’s the best way to attract and retain customers? All of this, and more, is marketing.

Marketing isn’t as simple as creating a Facebook page and tweeting every day. Marketing is a complex, ever-evolving field that can overwhelm those new to the subject. Luckily, you can get help with your business’ marketing from your local Small Business Development Center. The Colorado SBDC offers a marketing basics eclass on our website which covers the basics of marketing.

There are also several great low-cost/no-cost workshops you can attend all over the State that covers the fundamentals of marketing as well as more advanced topics for businesses of all kinds.

The Rock Lounge

Marcus Garcia has been the owner of the Rock Lounge (RL), an indoor climbing gym in Durango, since 2014. Marcus had transitioned from being a RL employee, a rock climbing guide, and owner of a small construction company before then. The RL was profitable in his first year, yet he thought there was more potential to be realized. Marcus had sent his business manager to a locally sponsored event which introduced them to the Small

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American Wiping Rags, Inc.

Shelley McPherson will be the first to tell you that starting her own business from scratch was very challenging both mentally and physically. Even with Shelley’s past managing experience with a wiping rag business her father started in California, there were still challenges. Incorporating her dream of operating her own business with her desire to make a difference in the world through recycling led her to create a line of unique and practical products she

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Black Swift Technologies

Boulder-based company Black Swift Technologies was founded by three PhD students from the University of Colorado. The three men were inspired to start the company from their work in the field during their studies. At CU, they learned how to chase storms and collect data using old military equipment, which is relatively complicated to use. They set out to simplify the process with unmanned aircraft systems and Black Swift Technologies was born. Although they are

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Southern Ute Cultural Museum

Lynn Brittner, Executive Director, started planning the Southern-Ute Cultural Center and Museum over ten years ago. The Center’s opening this past May was her reward for years of dedicatedly holding the vision. Brittner’s relationship with the Southwest Colorado Small Business Development Center started way back at the beginning. She needed help and only had three staff. A grant from the Administration for Native Americans provided funds for her to take Board members to visit other

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North Line GIS

North Line GIS was founded in October 2006 by Mike George and Trip McLaughlin after seeing a need for a GIS business to service the needs of the local community as well as the western slope of Colorado. Both Mike and Trip were employed full-time by others at the time of the start-up, so they were able to start the company with personal funds while building the business. Although both founders have extensive experience as

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Sit Means Sit Dog Training

Sit Means Sit Dog Training was opened in November 2008 by Jori E. Pollard who serves as the owner and head trainer. Located in Pueblo, CO Sit Means Sit Dog Training is located at 2424 N. Freeway, Pueblo, CO 81003. Sit Means Sit Dog Training is the fastest growing dog training company in the U.S. specializing in off leash training, aggressive dogs, and difficult issues. They provide an opportunity for dog owners to develop a

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