Marketing Matters

Marketing is one of the fundamental pillars of running a business. How much should you charge for your product or service? How do you let your customers know you exist? What’s the best way to attract and retain customers? All of this, and more, is marketing.

Marketing isn’t as simple as creating a Facebook page and tweeting every day. Marketing is a complex, ever-evolving field that can overwhelm those new to the subject. Luckily, you can get help with your business’ marketing from your local Small Business Development Center. The Colorado SBDC offers a marketing basics eclass on our website which covers the basics of marketing.

There are also several great low-cost/no-cost workshops you can attend all over the State that covers the fundamentals of marketing as well as more advanced topics for businesses of all kinds.

Denver Escape Room

For many businesses, being first to market is essential to their success. When owner Brian Lacertosa of the Denver Escape Room began planning his venture, there was nothing like it in the state of Colorado, but by the time he launched he was third to market in Denver. That didn’t stop his momentum though; just a year after opening his first location he has already opened a second location in Phoenix, Arizona, and by the

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Safe Ride 4 Kids

Firefighter. Paramedic. Emergency responder. Over an 18 year career, Greg Durocher spent his days and nights responding to some of the most devastating collisions and catastrophes. To prevent accidents and injury, Durocher decided to learn as much as possible about child passenger safety. “As responsible drivers we can only do our very best to ensure that our precious cargo is properly restrained with the best options available,” Durocher said, “so that if a crash occurs,

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The Little Bird Bake Shop

The Little Bird Bakeshop opened its doors on December 14, 2010 and in the past year has developed a loyal following. On any given morning, a passerby wandering through Old Town Square in Fort Collins can peer through the bakeshop’s inviting façade and watch customers sipping coffee and enjoying delicious chocolate croissants, chocolate walnut cookies, and other pastries. With its friendly atmosphere and fresh, creative confections, it will take only a glance before you walk

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Dry Dock Brewing Company

Dry Dock Brewing Company is an award-winning microbrewery and Aurora’s first. Established in Octo-ber 2005, Dry Dock is co-owned and operated by Kevin DeLange and Michelle Reding. Dry Dock has enjoyed tremendous success and growth in a very short time. To-date, the brewery is producing al-most 20,000 barrels of beer each year. It’s the largest brewery in Colorado that’s only distributing in-state. At the brewery on Hampden and Chambers, there’s a cozy bar with casual

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Express Employment Professionals

For Nina Anderson, helping people has always been a passion. Nina is the owner of Express Employment Professionals in Grand Junction, CO. Express offers a wide range of services for job seekers and employers and is a national chain. The job seekers can have their job skills evaluated so they know what skills they need training in and then can be matched with an employer that meets the job seeker’s skill set and career preference.

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Montrose Manor B&B

Freddie and Tom Hancock took one look at their new home in Montrose and saw something beyond a magnificent house. Their dream was to transform it into a bed and breakfast, plus a base for their not for profit animal rescue operation. Familiar with SBDC consulting services in Arizona where they had moved from, the Hancock’s contacted the SBDC for assistance in achieving their dream. Reviewing their 5-year financial forecast, the SBDC consultant provided instruction

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