Taking The Leap Into Entrepreneurialism
August Ink, LLC PO Box 271253 Fort Collins, CO 80527
In February of 2014, she hit the reset button and took another running start at business ownership by registering August Ink, selling custom screen printed t-shirts online. Her reasoning for the product shift was, “Pillow covers are fun, but everyone loves t-shirts.” The SBDC was helpful for her to have accountability and a consultant to bounce ideas off of. “The SBDC helps put my business into a framework. I understand why I should make the decisions I do for my business, and working with my consultant helps me set goals.”
To start over as a business owner is difficult, but Andrea sees that as part of the challenge of business ownership that she enjoys. Day-to-day tests like having enough time and doing it all on your own are always there, but “I love the problem solving that comes with owning a business,” she says. Knowing other business owners has been a huge asset as well, not only for partnerships and collaborations, but because starting a business can be lonely.
Since opening August Ink, she has expanded beyond t-shirts to begin offering tote bags, printed artwork and drink koozies, one of which was featured on BuzzFeed that gave her a great confidence boost. Her products feature inspirational messages and are her creative outlet that communicates her optimistic view on life. “I struggle… It’s a good struggle and it’s so worth it. At the end of the day, you’re putting yourself out there.” When you look through her store, you can see little bits of her personality, from a love of the Fort Collins community, to quotes from the show “Parks and Rec” and author J.R.R. Tolkien.
For now, her business is based out of her home studio, where she handles everything from design to printing to shipping, but Andrea is excited for what the future will bring for her business. She is especially excited about the possibility of opening a retail store front to contribute to the vibrant Fort Collins business community, as well as hiring her first employees. “It’s an exciting time for women and entrepreneurs. You’ve got to make your own way, and when you do, you can do awesome things!”