Cévan International

Nutritional supplement firm seeks assistance in Boulder

600 Weaver Park Rd., Ste. #D Longmont, CO 80501

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Cévan International is a small nutritional supplement manufacturing firm in Longmont, Colorado. The name Cévan is Sanskrit and means "to help willingly." The name aptly describes the philosophy of the business, and how Jim Goudelock, owner, describes his experience working with the Boulder SBDC.

Founded in 1992, the company manufactures nutritional products including vitamins, minerals, botanical extracts and specialty nutraceutical formulations. Its highly successful market niche is smaller, under-served countries that most supplement sellers overlook. Those include Ecuador, Kazakhstan, Moldova, Kuwait and Russia. Outside of the United States, doctors regularly prescribe nutritional supplements as medical treatments, just as U.S. doctors prescribe pharmaceuticals. Cévan is accomplished at clearing the many hurdles related to registration of the projects as medicaments with local health authorities.

Jim Goudelock was the manager of the international trade vision of a large publicly traded company in 1999 when he had an opportunity to buy his division from its parent company. His strengths were his knowledge of target markets, his relationship with existing customers, and his thorough knowledge of the products and their ingredients.

As all other new business owners know, you need help learning how to develop and manage your own firm.


Jim turned to the Boulder SBDC for help in 2006, and has benefitted tremendously. Jim calls the SBDC "a treasure" and says that, "It feels really good to know you have the SBDC resources and people to turn to whenever a need arises." Jim credits the director of the center with part of his success. "The Boulder SBDC director's depth of experience, forward thinking and insight resulted in a huge leap for my business," he said.

The partnership between Cévan International and the Boulder SBDC is a notable example of how government and private business can succeed when they both aspire to help willingly.

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