Choke Cherry Tree
Home of Grandpa Bill's World Famous Candies!
56 Talisman Drive Unit 8C Pagosa Springs, CO 81147
970-731-4951 | Visit Website
She loved the store and the customers, and had learned a great deal, but her Associates Degree in Micro- Computer Support from Iowa Western Community College in Council Bluffs, didn’t prepare her for owning a retail business.
Choke Cherry Tree, a gourmet specialty foods store features homemade caramels, toffees, jams, jellies, sauces and salsas. Their signature Vinaigrette is made with the Choke Cherries that grow wild in Pagosa Springs. Jenelle carries scone mixes, dips, soup mixes, specialty olive oils, kitchen gadgets and gift baskets.
Jenelle contacted the SBDC State Director for helpShe asked if it was a good idea for her to buy the business, what problems needed to be addressed and how much was it worth?
The team went through the taxes and expense reports to determine a fair market value for the business. They analyzed expenses and profit margins and made suggestions. The most valuable information Jenelle feels she gained was, “Determining a reasonable cost for the business and having an accurate assessment of the financials. You can’t go anywhere if you don’t know where you are starting.”
The business which relies primarily on tourism, was located on the far west side of Pagosa. Jenelle moved to a new location in the strip mall behind McDonalds, across from City Market on May 23, this year. The home made delicacies are also very tempting for the residents of the nearby Wyndhom Resort .
Jenelle appreciates her many local repeat customers who also bring out of town guests in looking for souvenirs to bring home. Stop in to say Hi and have some free samples of the homemade goodies! Jenelle is very friendly and welcoming.