Young entrepreneur launches his own candy sushi business
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“I actually found [candy sushi] in a kids cookbook … I had never heard of it before and I thought it was a really cool recipe that would be fun to make because I love sushi and I love candy,” says Miles.
"I asked my mom to help me make it, and I really liked it, so I asked if we could start making it to sell to people.”
Miles and Lynnea began selling to family and friends, and the word quickly spread. After being named the 2009 Colorado Minority Enterprise Youth Entrepreneur, Miles was featured on 9News and in the Aurora Sentinel, which were both picked up by national news outlets.
The accolades led to huge growth within the company. With the business moving full steam ahead, Lynnea started looking to help Miles plan for the future. She enrolled in the Leading Edge course through the South Metro Denver SBDC.
Lynnea’s work in the class allowed her to structure the business so Miles could continue to own and operate it while going to school and participating in activities like any other kid. “The SBDC courses helped me form a business plan, find potential risks, and devise strategies to mitigate them,” said Lynnea. After just 10 weeks in the class, Miles and Lynnea signed a contract with a commissary kitchen, found people to make the products, and set up the candy shelf which facilitates online orders to vendors and customers.
Miles also participated in and won the 2011 Denver Start-Up Weekend. Working with his team, Miles changed the name of the company to Sushimee, launched a new website, developed a new spicy candy sushi called “Dragon Roll,” and was introduced to executives from national food chains who are interested in selling his products at their locations.
Coming off his Start-Up Weekend experience and looking forward to a bright future, Miles had this wisdom to offer to all entrepreneurs: “Any business can change in two days.”